Projects &Social Nets &work 24 May 2010 08:53 am

On being a hub

people hub

People Hubbing

Organisations that fail to realise the importance of being a hub will simply fail. Call it what you like, a marketplace, a center of excellence, an agora whatever, it’s a hub. You don’t have to be an expert in the subject you’re hosting but you need to have the skills to get people to share and interact, meet and greet, exchange views and practices. Not all might share the same objectives with you nor serve exactly the same ideals but if you can’t get them into a room together you won’t ever get the chance to learn from them or even convince them of the merits of your position.

If you yourself don’t have the skills to encourage hubbing, hire someone to do it or better yet partner up with someone who can. It’s far worse if you fail to realise the benefits of hubbing. Hubs are great for reporting good news stories and “embedding humanity”. Remember, new technologies give anyone the tools to create, publish or broadcast. Ineviteably, people are like moths around a flame. If the flame is bright enough, i.e the subject is attractive or offers value.
Electronic word of mouth has given power to smaller hubs to
connect people to stories they have created. Today it’s cheaper to connect, create communities and empower niches. So go ahead and be a hub. Don’t fear it.

One Response to “On being a hub”

  1. on 06 Dec 2011 at 5:37 pm 1.the stavros messinis weblog » As close the the core as possible said …

    […] you get to touch, influence and be influenced by the most important spokes. See my earlier post on People Hubbing. With CoLab, Spiros and I are attempting to be as close to the centre as possible. I haven’t […]

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