Organisations that fail to realise the importance of being a hub will simply fail. Call it what you like, a marketplace, a center of excellence, an agora whatever, it’s a hub. You don’t have to be an expert in the subject you’re hosting but you need to have the skills to get people to share and interact, meet and greet, exchange views and practices. Not all might share the same objectives with you nor serve exactly the same ideals but if you can’t get them into a room together you won’t ever get the chance to learn from them or even convince them of the merits of your position.

If you yourself don’t have the skills to encourage hubbing, hire someone to do it or better yet partner up with someone who can. It’s far worse if you fail to realise the benefits of hubbing. Hubs are great for reporting good news stories and “embedding humanity”. Remember, new technologies give anyone the tools to create, publish or broadcast. Ineviteably, people are like moths around a flame. If the flame is bright enough, i.e the subject is attractive or offers value.
Electronic word of mouth has given power to smaller hubs to
connect people to stories they have created. Today it’s cheaper to connect, create communities and empower niches. So go ahead and be a hub. Don’t fear it.

credit to peter michel heilmann

It’s been 2 months since I lasted blogged and I apologise for that. Tonight has been special in that I have had the privilege of attending MediaCamp Athens ’09.

I took a lot of photo’s, some quite good, others not too good. They’re on Flickr so take a look if you like.

For the most part I have enjoyed the event (and although there have been one or two negative points upon which I’ll expand on below) first: a few notes on what was presented on this second day and what I enjoyed “consuming”

Morning demo sessions I followed were Udrive, Kapou.gr, spitia.gr, greekstartups. All good but kapou.gr was exceptional. Better than Google. Real potential here. I loved the bit about placing advertising in a 3D live rotating view. The execution of this will be tough though, someone mentioned that advertising might appear on the Acropolis, imagine that!

The round-table Social Networks “A model for analysts” provided some heated discussion. As far as I understood, we have the potential to become less social by using social networks. (fair point if you consider we might have less physical contact if we’re constantly tweeting.

Joomla dominated today while apparently Drupal dominated yesterday. The uptake of Joomla seems fantastic. Greek company Joomlaworks.gr is well placed to provide services.

Vicky Kolovou and I held a discussion on TeachKidsTech – interest was good and we’re going to have a followup meeting in a couple of weeks. Join the Facebook group Teach Kids Technology if you’re interested.

And now for some comment.

The Web Startup/New Media/Social Network community or family in Greece is growing. This is a relatively young family and it is growing fast. Naturally, as families grow, the children develop and mature. They get opinions, they prefer more independence and don’t really like sharing toys. There are growing pains, jealousies and intrigues that develop too. Sometimes there are bullies about.

There is clear evidence of this happening in this family. It’s natural and there is nothing to worry about. Evolution and natural selection will occur.

Evolution is a wonderful thing. In the meantime, let’s spread the love people. Try not to be a blue meanie. The events that provide value will endure. They will survive. We should try not to stand in the wings and criticise, if we see something we don’t like, let’s lend a hand to fix it. I spoke to one person last night who felt it could have been better, but he stayed to the end, and contributed from the beginning. If you’re irked by a naturally obnoxious self promoting person or someone you feel constantly talks total crap (and there are some of those around believe me(perhaps I may be one of them)). Let the system phase them out. It will happen. Don’t worry.

I must say well done to the organisers (all of them) for their hard work in setting all this up. It was very well run. The sponsorships came through, the event was fun. Some opinions were questionable and there are more “experts” than letters in this post but you’ve got to take the good with the bad. I’ll be there next year – for sure.

Did you attend? What did you think?

The perception we have regarding cost of magazines is that the cover price is the cost of the content within the magazine. The truth is that the cover price of a magazine these days reflects little more than the cost of printing and distribution. Few magazines actually make money from the cover price, they make money from selling advertising.

I detest having to pay for a magazine that is 80% advertising. Add to this the hassle of us having to go to the newsstand to purchase the mag and we have a very expensive product, much more expensive than is apparent. So here’s a model that covers all the bases. Free shareable magazines. All my favourite titles are here as well as some I would find very difficult to find at any local newsagent.

Advertisers can still advertise, adverts will still be seen. The internet and my browser takes care of the cost of distribution and the content creation is transferred solely to the advertiser. I pay for nothing but electricity and bandwidth. My end of the bargain is that I have to be exposed to the ads and if I like something, I might buy it.

I have all the choices in the world conveniently delivered to my browser. It’s social in that my friends can suggest content that might be interesting to me and I can in turn suggest stuff to my friends.

This is a great model and it’s truly a game changer. What do you think?

I think I’m getting a lot less facebook spam. Seems those little ‘thumbs down’ icons I’ve been clicking are working. It’s kind of scary to think that facebook data is really a relationship map. Take a look at ‘friend wheel’ see how everyone you know links to eachother, really good app.