1. I am a brand. I will constantly Market myself. Few people know me, fewer than I’d like. I can hang a sign on my door, or on my blog advertising who I am and what I do well but I expect that people won’t come knocking down my door on the first day. I need to constantly market myself. Constant self promotion can be pretty distasteful to many but it’s the only way to survive and thrive. I will use tools like email (I won’t spam), I’ll call potential clients and attend events where I might meet potential clients. This is a regular part of my day or week. If a client is supporting a charity or sponsoring a ticketed event, I will attend. I will give something back to my client. My client will appreciate this and introduce new business to me.

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