A friend asked if I would help with setting up of a new website. My first response: Does your organisation have the commitment and resource available to follow the process through? Can you or someone here look after this new child of yours? One that needs love, care and feeding? If not, then it’s best not to bother at all. A site that is not fresh, active or healthy is a waste of time and is doing far worse to your reputation than the good you think setting up the webiste might initially do. Think hard about it. If you can follow through and support its potential growth to the full then let’s go ahead, otherwise forget it.

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