Organisations that fail to realise the importance of being a hub will simply fail. Call it what you like, a marketplace, a center of excellence, an agora whatever, it’s a hub. You don’t have to be an expert in the subject you’re hosting but you need to have the skills to get people to share and interact, meet and greet, exchange views and practices. Not all might share the same objectives with you nor serve exactly the same ideals but if you can’t get them into a room together you won’t ever get the chance to learn from them or even convince them of the merits of your position.

If you yourself don’t have the skills to encourage hubbing, hire someone to do it or better yet partner up with someone who can. It’s far worse if you fail to realise the benefits of hubbing. Hubs are great for reporting good news stories and “embedding humanity”. Remember, new technologies give anyone the tools to create, publish or broadcast. Ineviteably, people are like moths around a flame. If the flame is bright enough, i.e the subject is attractive or offers value.
Electronic word of mouth has given power to smaller hubs to
connect people to stories they have created. Today it’s cheaper to connect, create communities and empower niches. So go ahead and be a hub. Don’t fear it.

I’ve just woken up. It happens so often that I wake up during sleep and wished I’d had a notebook by the bedside to jot down what I, at that specific point in time, think is an incredible idea. I don’t have a notebook and naturally, overcome by the desire to nap for a few more minutes or get back into that nirvana mode where I came up with that idea, I forget the idea. Today, I beat nirvana and jotted down an incredible idea.

I get my best ideas while sleeping, that’s why siesta’s are important.
I wish I had more of them!