If you yourself don’t have the skills to encourage hubbing, hire someone to do it or better yet partner up with someone who can. It’s far worse if you fail to realise the benefits of hubbing. Hubs are great for reporting good news stories and “embedding humanity”. Remember, new technologies give anyone the tools to create, publish or broadcast. Ineviteably, people are like moths around a flame. If the flame is bright enough, i.e the subject is attractive or offers value.
Electronic word of mouth has given power to smaller hubs to
connect people to stories they have created. Today it’s cheaper to connect, create communities and empower niches. So go ahead and be a hub. Don’t fear it.